The pipeline behind your revenue number, checked deal by deal.

Who this is for

One set of facts for the three people who answer for the number.

For CEOs and founders

The ceiling is the forecast.

Most missed quarters were visible weeks earlier. Nobody was looking at the right data. Deals that went quiet, close dates that keep sliding, one contact on a six figure deal. It is all sitting in your CRM. Without someone checking it every week, it shows up as a surprise in the last two weeks of the quarter.

• "We missed the number and nobody saw it coming."
• "Every rep tells me their deals are fine."
• "I am still the best salesperson in the building."
• "I can't build next year's plan on a number I can't check."
• "The CRM's AI scored the pipeline. Nobody checked the AI."

How it works

Start with your own pipeline. It takes two minutes.

For CFOs and finance leaders

The revenue line in your plan starts as a sales call. Nobody outside sales checks the deals behind it.

You own the cash plan, the hiring plan and the conversation with the bank or the board. The top line all of it rests on is called by sales and rarely checked deal by deal by anyone outside sales. SYMPATICO gives finance an independent read of every deal, every week, without a new system and without putting your sales leader on trial.

• The revenue line in your forecast, checked deal by deal against the one sales called, every week
• Your FP&A lead or fractional CFO keeps the model. We hand them the deal evidence behind the revenue line, so it holds up with the bank and the board
• Which deals carry the risk, and the questions to ask about them
• Your head of sales in the room, not on the spot. We look at the data, not the person
• No CRM login needed to start. Whoever runs your CRM pulls one export, and the file stays in your browser

For CROs and sales leaders

A baseline you own.

New in the seat, you inherited a number someone else built. Established, you know your deals better than anyone, and you are still the one asked to defend them. An independent read puts the evidence next to your call before the CEO and CFO see it, so the conversation is about the deals, not about you.

• Your call and the deal evidence side by side, before the forecast meeting
• A clean baseline in your first 90 days, credited to you
• Questions for your one on ones built on facts, not opinions about the rep
• No call recording, no surveillance, nothing new for your reps to feed

When you need someone in the seat

Between sales leaders, or still the main salesperson yourself?

Some companies do not need a readout, they need a leader. I step in as your fractional CRO, part time, on a schedule set by what your team and your number need. I run the weekly pipeline call, fix the process, coach the team, and hand a working system to the leader you hire next, often one I help you find.

How we are paid

No surprises about who benefits.

About

I have sat in the chair you are trying to fill.

I spent more than 20 years running sales and revenue teams inside software and data companies. I have built the teams, fixed the forecasts, and sat in the meeting where the quarter was missed.

I started SYMPATICO because growing companies deserve the same revenue discipline as the big ones, and the same honesty about margin. I will tell you what the numbers say, even when it is not what you hoped to hear.

Jeremy Elmore, founder. Based in Houston, working with growth stage and mid market companies whose number has to be right.